Everyone knows video is a beneficial addition to any web site because, for one reason, it raises the SEO (Search Engine Optimization). The big question is how does this happen? There are three major factors contributing to this jump in rankings: video markup, video sitemaps, and syndication.
* Markup looks at the way in which a video is incorporated into a site; and includes ensuring the video has a proper title, effective keywords, is embedded in the actual web page, and is linked to other material. *
* Video Sitemaps are essentially the same as a standard sitemap for a web page, except it contains information specific to the videos, explaining where the file is located on the site - which is also similar to the information for “markup”. This map helps search engines find each clip embedded on a site.*
* Syndication comes from sharing a video amongst several web sites. For example, if a video is placed on your homepage but then shared on Facebook, YouTube, LinkedIn, etc. search engines have a better chance of finding it - and ultimately you!*
Each of these factors plays a role in how effective your video will perform be once it is uploaded to the internet. Once a quality video has been created, with the assistance of a web designer, it can be added your site and start generating interest in your organization.
What steps did you take to ensure the effectiveness of videos added to your web site?
That’s the Golden Perspective...what’s yours?
*source: searchengineland.com
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