The goal of most sales professionals is to catch the attention of decision makers.
“How do I get in front of those executives?”
“What events do the ‘decision makers’ attend - I should be there?”
One of the best ways to catch an executive’s attention is through video. According to engage.tmgcustommedia.com, “75% of all executives said they watched work-related videos
on business web sites at least once a week, and more than 50% use YouTube to watch those videos”. If you are looking for a way to be more efficient in your sales approach, video is certainly the way to go. One video could reach more decision makers in a matter of days than your sales team could at a month’s worth of networking events - not that I would suggest replacing your sales team, they are doing a fantastic job! When you are deciding the best way to reach your target audience, however, a video would be a fantastic way no matter the industry.
What success have you had reaching your target audience with one of your videos?
That’s the Golden Perspective...what’s yours?
“What events do the ‘decision makers’ attend - I should be there?”
One of the best ways to catch an executive’s attention is through video. According to engage.tmgcustommedia.com, “75% of all executives said they watched work-related videos
on business web sites at least once a week, and more than 50% use YouTube to watch those videos”. If you are looking for a way to be more efficient in your sales approach, video is certainly the way to go. One video could reach more decision makers in a matter of days than your sales team could at a month’s worth of networking events - not that I would suggest replacing your sales team, they are doing a fantastic job! When you are deciding the best way to reach your target audience, however, a video would be a fantastic way no matter the industry.
What success have you had reaching your target audience with one of your videos?
That’s the Golden Perspective...what’s yours?
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