US Executives

Last time I shared with you the high number of executives who engage with online video on a regular basis. Not only are these “decision makers” watching internet videos, but their viewing habits are shaping their online activity in general:

“65% of US executives surveyed by Forbes in October 2010 visit a vendor’s web site after viewing a work-related online video.” (engage.tmgcustommedia.com)

Usually, executives have limited time during the day and they don’t like to waste it on useless tasks. You have to make the most of the two minutes you are given and tell an impressive story. A short web video can easily convey that message for you in under two minutes. The planning undergone during pre-production and production ensures that your best story is being told, in the most effective way possible. When you have the opportunity to present these men and women with a high-quality video about your organization, they are likely going to take the time to visit your website - but creating that video is the first step!

Video is gaining a place on the internet in ways other than just random music videos or funny baby tricks; it is becoming a trusted source for finding potential clients and vendors. If high- level executives recognize value in the messages shared by a video, and act upon what they experience, this sort of online presence is something you should definitely consider.

That’s the Golden Perspective...what’s yours? 

Decision Makers

The goal of most sales professionals is to catch the attention of decision makers. “How do I get in front of those executives?”
“What events do the ‘decision makers’ attend - I should be there?”

One of the best ways to catch an executive’s attention is through video. According to engage.tmgcustommedia.com, “75% of all executives said they watched work-related videos
on business web sites at least once a week, and more than 50% use YouTube to watch those videos”. If you are looking for a way to be more efficient in your sales approach, video is certainly the way to go. One video could reach more decision makers in a matter of days than your sales team could at a month’s worth of networking events - not that I would suggest replacing your sales team, they are doing a fantastic job! When you are deciding the best way to reach your target audience, however, a video would be a fantastic way no matter the industry.

What success have you had reaching your target audience with one of your videos? 

That’s the Golden Perspective...what’s yours?