I love how every part of the country has become associated with certain images! The mid-Atlantic has metropolitan cities like New York, Philadelphia, and DC; the south has small hospitable towns; the mid-West has its endless corn fields; and New England white picket fences lining a gravel road in front of an old white clap-board building. During a recent visit to New England I came across such a "traditional" scene!
When I first saw this fence I thought I was in one of Robert Frost's poems. I had just stepped out of an event that I was attending - which was being held in an old white Church built the year Abraham Lincoln was born...utterly amazing - when I caught site of this fence. Making the setting even more quintessential was the stone wall on the opposite side of the gravel road! Everywhere I looked I was surrounded by "New England": tiny churches from the 18th and 19th centuries, inviting Cape Cod homes, and massive trees stretching out over the street!
As much as I enjoyed seeing the stereotypical sights, I also reveled in the unexpected. Driving around I noticed the old town library converted into a little cafe - which serves fresh, delicious sandwiches - or the hot dog window at the end of a tiny strip mall! Who would have thought!
Many times the unexpected parts of life can be the most rewarding. When developing your business or role within a company don't be afraid to give people a little something they did not expect. Everyone has in mind what a specific company should offer or how the employees should appear/behave. For example a video production company is expected to have a firm understanding of audio/video equipment and capable of creating any desired video project. They are also perceived to be full of tech guys who work in cubicles listening to classic rock. While Golden Pepper does have a broad knowledge of equipment and can produce quality videos, the stereotypes pretty much end there. What better way to catch someone's eye than to do things in a way totally unimagined before.
Maybe consider a different method/location to meet with potential clients - travel to their office instead having them come to you?
Go out on a limb and hire staff that is not the "traditional" employee for that field...he/she could potentially bring a fresh outlook to the business.
How about offering a unique parting gift - no, not just a pen with the company logo - that no one would expect to receive from you.
While it is comforting and reassuring to receive what you expect in life, most times the most memorable experiences come from the unexpected.
That's the Golden Perspective...what's yours?
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