...at the last moment

Perhaps it is fitting that after last week’s blog I came across this sign during a recent shoot. The “garden gate” made me consider more about the initial meeting, but what about the final impression - what is the last thing people see or think as they “exit”. In everyday life, as well as business, the parting words/sight could be just as important as the introduction.

Think about those times you have gone out with family or friends, had a great evening laughing and catching-up, then something unforeseen happens and threatens to ruin the night. Whether it be the cup of coffee a server spills on you during dessert or the guy that nearly causes an accident in the parking lot as you drive home. Both are fairly trivial, but if they happen towards the end of the evening they could, unfortunately, make you forget all of the fun you had previously. Isn’t that completely aggravating?

With these scenarios in mind doesn’t it seem more important to consider those parting words. This particular business understands how important it is to show appreciation for its customers, thereby encouraging them to come back. When a company shows respect and appreciation for its customers they usually build a strong reputation. People have certain expectations of service when spending their hard-earned money at an establishment. So, shouldn’t the last thing they see or hear walking out the door be positive and friendly?

The same applies for business-to-business: even though an employee might be spending the company’s money they are still not going to give it to a business that is disrespectful and shows little appreciation for its patrons. If you focus hard on presenting a welcoming entrance to entice people inside you should focus equally as hard on the exit!


What sort of thing has happened to you at the last minute, creating a bad feeling for an individual or business?

How much more likely are you to return to a business who was friendly and thanked you for coming in?


Sometimes a little effort in the way of respect goes a long way!

That’s the Golden Perspective...what’s yours?