Bringing Your Newsletter to Life

“In one campaign, including video in an e-mail campaign drove a 51% increase in subscriber-to-lead conversion.” (Blue Sky Factory Webinar, 2010)

For anyone involved with e-mail campaigns or considering the use of one, 51% is a very promising statistic!

Often, people question the effectiveness of filling potential clients’ inboxes with monthly correspondence, but when done correctly an e-mail can be a great way to stay in touch.  Video is one element that can be added to that campaign to increase click-throughs , leads, and hopefully eventual sales.  When potential clients can see your organization or product in action, they become more connected to you; and without that connection sales are definitely a little harder to close.

If you are able to turn your monthly e-mail into your biggest lead generator, your time and effort creating that message would be well spent.  Including a video in every “issue” is a solid step in the direction to make that happen.

What response have you received by including a video in your monthly e-mail?

Have you noticed an increase in readership or click-throughs?

That’s the Golden Perspective...what’s yours?